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Digitalization doesn’t mean transformation Think of the shift from office documents stored on employees’ computers to those that are cloud-based like Google Docs. We could use Google Docs as an alternative for storing individual documents. To exchange these documents with colleagues, we could export them or write emails and attach exported documents. We don’t do that because the cloud allows faster in-team exchange and collaborative editing without exporting.adinga The idea is digital transformation doesn’t narrow down to the simple substitution of old tools with the new, digitalized ones. Instead, it implies holistic change regarding both technology and the ways people think about leveraging the technology. So, digitalization doesn’t necessarily mean transformation. Core operations: Choosing between two digital transformation roadmaps There is no single playbook for meeting the digital age for all businesses. Some services that were entirely physical couldn’t survive the forces of disruptive digitalization. For example, the entire video industry in the US went obsolete when Netflix and Hulu burst on the scene. On the other hand, many brick-and-mortar organizations experience the digital impact in a more subtle way. Amazon hasn’t killed the physical retail market yet but rather pushed it to embrace new digital instruments. The varying degree of product and service digitalization across industries influences the path of transformation. If an industry is driven by sustaining innovation, the transformation should focus on how the value is delivered. In the environment of disruptive innovation, the value itself should be reshaped. In other words, an organization should consider what should be eventually delivered and redefine the value proposition.Digital transformation roadmap 1: changing how you deliver This path entails the change in an operating model to augment the existing workflow without redefining the bottom line proposition. It usually marries up with industries where the product is mostly physical, customers don’t expect a drastic change in terms of the value proposition, and revenue is generated beyond digital means.